Client Background:

BPO wing that offering a spectrum of services, from data analysis, customer service, and risk

management to administration, IT support, human resources, marketing, and beyond.

Location: KL

Tenure: Permanent role  

Salary: Basic Salary

Responsibilities:

• KOL Identification & Selection: Research, identify, and vet relevant KOLs and influencers who align with the brand and campaign objectives.
• Contract Negotiation: Handle negotiations and agreements with influencers, ensuring fair and strategic partnerships.
• Campaign Management: Plan and execute influencer marketing campaigns across various platforms, ensuring timely delivery of assets and campaign materials.
• Performance Tracking: Monitor KOL campaign performance using key metrics (engagement rates, conversions, ROI), and provide actionable insights for improvement.
• Relationship Management: Build and maintain strong, long-term relationships with KOLs, ensuring mutual growth and collaboration.
• Market Trends & Analysis: Stay informed on industry trends, KOL marketing strategies, and emerging platforms to optimize campaign outcomes.
• Budget Management: Oversee and manage budgets for influencer collaborations, ensuring cost-effectiveness and high ROI.
• Brand Alignment: Ensure that all KOL partnerships reflect the brand’s values, tone, and strategic goals.

Qualifications:

• Experience: Minimum 1 year of experience in influencer marketing or managing KOL relationships, preferably in the digital or social media landscape. Fresh graduates with a passion for influencer marketing are also encouraged to apply.
• Negotiation Skills: Strong skills in negotiating and structuring agreements with influencers.
• Analytical Skills: Ability to track and analyze influencer performance metrics and campaign outcomes.
• Communication: Excellent verbal and written communication skills for managing relationships with external partners.
• Project Management: Strong organizational and time-management skills to manage multiple campaigns simultaneously.
• Education: Bachelor’s degree OR Diploma in Marketing, Communications, Public Relations, or a related field.