Client Industry: Malaysian Fast-Moving Consumer Goods (FMCG) manufacturer specializing in chocolates, confectionery, and beverage products.

Location: Petaling Jaya

Key Responsibilities:

• Drive the development and execution of brand initiatives, including new product launches and consumer promotions, to enhance brand visibility and loyalty.
• Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation.
• Collaborate with internal teams and external partners, such as agencies and media, to ensure effective branding and communication efforts.
• Conduct market research to inform strategies and oversee the lifecycle of products, including planning for new launches.
• Manage promotional materials, digital content, and campaigns, ensuring alignment with brand objectives and adjusting based on performance insights.
• Represent the brand marketing department in key customer engagements and handle customer feedback to maintain brand trust.
• Monitor and analyze marketing and sales performance, preparing regular reports and recommendations for improvement.
• Develop cost-effective brand plans within budget and allocate resources efficiently.
• Stay updated on market trends through regular visits and competitor monitoring to keep strategies relevant.
• Set and achieve brand goals aligned with top management’s vision, focusing on increasing brand awareness and driving purchase decisions.
• Coordinate and manage marketing campaigns, ensuring alignment with brand guidelines
• To take ownership and responsibility for food safety and its non-compliance challenges.

If you are interested in this position, you may apply directly by clicking “Apply” button directly or you may apply through our website https://eps.my/jobseekers/