Client Background: International cosmetics powerhouse dedicated to redefining beauty standards worldwide, with a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam

Industry: Beauty & Personal Care Industry

Location: Petaling Jaya

Headcount: 3 headcounts

Tenure: Permanent

The KOL Marketing Manager is responsible for developing and executing end-to-end KOL (Key Opinion Leader) marketing strategies to drive brand awareness, user acquisition, engagement, and sales growth. This role will also lead and develop a high-performing KOL team while ensuring strong execution of influencer campaigns across multiple beauty brands under the company.

Key Responsibilities

Develop and execute comprehensive KOL marketing strategies to attract new users, increase product interest, and drive sales

Analyze market trends and audience insights to identify effective content and promotion strategies

Forecast campaign performance, growth potential, and ROI in collaboration with sales and marketing teams

Lead, mentor, and manage a team of KOL specialists, ensuring alignment with business objectives

Provide coaching and training to strengthen capabilities in influencer outreach, campaign execution, and performance tracking

Set clear KPIs and monitor team performance to ensure targets are achieved

Oversee identification, selection, and engagement of KOLs, including celebrities, macro, and mega influencers

Manage campaign briefing, content direction, and ensure high-quality execution of influencer collaborations

Monitor campaign progress and ensure delivery aligns with objectives and timelines

Oversee and optimise the use of KOL resources across all Company's brands

Lead commercial negotiations with influencers and agencies to secure competitive rates and maximise ROI

Identify new collaboration opportunities to expand brand reach and market impact

Ensure all KOL campaigns are aligned with brand guidelines and marketing strategy

Work closely with cross-functional teams to maintain consistent brand messaging across all platforms

Build and maintain strong, long-term relationships with influencers, celebrities, and KOL partners

Strengthen the brand’s network within the influencer and digital marketing ecosystem

Track, analyse, and report campaign performance metrics

Provide data-driven insights and recommendations to improve future campaign effectiveness

Continuously optimise strategy based on performance results

Job Requirement

Bachelor’s degree in Marketing, Business, or a related field

Minimum 5 years of experience in Brand Marketing, Influencer/KOL Marketing, or Digital Marketing

Proven experience in leading and managing a tea

Strong experience in beauty, skincare, or FMCG industries is highly preferred

Strong analytical mindset with excellent numerical and commercial acumen

Excellent communication, negotiation, and interpersonal skill

Highly organised, detail-oriented, and able to manage multiple projects simultaneous

Data-driven with strong awareness of current digital and social media trend