Responsibilities

·     Develop, implement and manage our social media strategy

·       Define most important social media KPIs

·       Manage and oversee social media content and follow the best practices

·       Measure the success of social media campaigns

·       Monitor SEO and user engagement and suggest content optimizations

·       Stay up to date with the latest social media best practices and technologies

·       Work with copywriters and designers to ensure content is informative and appealing

·       Communicate with industry professionals and influencers via social media to create a strong network

·       Provide constructive feedback on social media

About you:

·       At least 2-3 years of experience as a Social Media Specialist or similar role within agencies or inhouse

·       Hands on experience in successfully developing and executing social media strategies and campaigns is a must

·       Excellent knowledge of Facebook, Ins, X, LinkedIn, Instagram, RedNote, WeChat, WeiBo and other social media best practices

·       Experience with doing audience and buyer persona research

·       Sound understanding of social media KPIs

·       Great interpersonal and communication skills

·       Organizational and time-management skills for meeting deadlines in a fast-paced environment

·        Languages: Proficient in reading and writing in both English and Chinese

Preferred skills and qualifications

·       Knowledge on other aspects of marketing, such as SEM, and Display

Experience in finance industry or CFD