Client Background: GLC

Industry : Real Estate/Properties

Location: Johor Bahru, Johor

Headcount: 1

Position Title : Head of Content & Branding Unit

Tenure: Permanent

Remuneration: RM10,000 – RM15,000

Responsibilities

·       Enhance and position Company’s brand to reflect its identity and credibility as an Investment Holding Corporation, ensuring alignment with corporate values and stakeholder expectations.

·       Lead the creation of high-quality, relevant content to drive sustained organic growth and engagement across  Company’s social media channels.

·       Manage the development, planning, and quality control of Company TV content, ensuring alignment with key messaging, branding guidelines, and audience expectations.

·       Oversee brand governance across all digital and physical channels, ensuring consistent messaging, visual identity, and tone of voice.

·       Plan, coordinate, and execute impactful events that strengthen Company’s brand visibility and stakeholder relationships, ensuring smooth delivery and strategic alignment.

·       Establish and maintain strong relationships with internal teams, external partners, media, and strategic collaborators to promote Company’s branding initiatives effectively.

·       Identify and develop branding collaborations with strategic partners that amplify Company’s visibility and reinforce brand values.

·       Analyse performance metrics for content, campaigns, and branding initiatives to refine strategies and improve impact.

·       Support corporate communications during sensitive or high-visibility situations, ensuring brand integrity and consistent messaging.

·       Monitor and track the department’s budget regularly, ensuring optimal allocation of resources to branding and content initiatives while maintaining cost-efficiency.

Requirement

·       Bachelor’s Degree in Media & Communication or a related field

·       Minimum of 12 years of experience in journalism, broadcasting, branding, marketing communications, public relations, media analysis, or corporate communications

·       Strong brand strategy and corporate identity development

·       Excellent content creation and storytelling skills

·       Social media management with focus on organic growth

·       Event planning and execution

·       Strong stakeholder engagement and communication

·       Team leadership and cross-functional collaboration

·       Creative direction and visual branding knowledge