JOB PURPOSE / OVERVIEW
1. Revolves around driving and optimizing the revenue and profitability of a business through strategic planning, market analysis, and effective sales and marketing strategies.
2. Identifying opportunities for growth and implementing initiatives to enhance the commercial success of the organization.

KEY ACCOUNTABILITIES / RESPONSIBILITIES
1. Make Appointment
• Initiate contact with potential clients and leads to schedule appointments for sales presentations.
2. Identify Lead.
• Identify and qualify new leads through proactive prospecting and lead generation activities.
3. Meeting & Presentation.
• Participate in initial customer meetings to introduce the organization, understand client needs and set the stage for sales presentations.
4. Follow-up.
• Conduct timely follow-up with prospects after initials meetings, addressing queries, providing additional information, and nurturing relationships.
5. Planning.
• Develop and implement strategic plans for commercial growth, aligning with overall business objectives.
6. Market Analysis.
• Conduct thorough market analysis to identify opportunities for potential areas for business growth.
7. New Customer Base
• Develop and execute strategies to acquire new customers and clients, expanding the organization's customer base.
8. Marketing Contents.
• Ensure that marketing materials effectively convey brand positioning and messaging that resonates with target audiences.
9. Competitors.
• Monitor and analyse competitor activities to identify strengths, weaknesses, and opportunities for differentiation.