Job Title: Senior Manager, Advertising & Promotions (A&P)
Location: [Insert location – e.g., Sepang, Selangor]
Reporting To: General Manager / Head of Marketing

Job Purpose:

To lead, plan, and execute the Advertising & Promotions (A&P) strategy for MFMA Development’s retail asset(s), aimed at driving footfall, increasing tenant sales, enhancing brand visibility, and strengthening customer engagement.

Key Responsibilities:

Strategic Planning & Campaign Development

• Develop and implement annual A&P plans in line with overall marketing and business objectives.

• Lead brainstorming and creative ideation for thematic campaigns, seasonal promotions, and events to drive mall traffic and tenant performance.

• Oversee media planning, budgeting, and campaign ROI analysis.

Brand & Communications Management

• Ensure consistency of brand messaging across all channels – ATL, BTL, and digital platforms.

• Supervise copywriting, content development, and promotional materials.

• Work closely with corporate partners, agencies, and media for joint promotions and publicity.

Event Management

• Plan, execute, and oversee in-mall events, activations, and exhibitions to attract diverse shopper segments.

• Manage event logistics, production timelines, and vendor coordination.

• Monitor crowd engagement and event effectiveness, and recommend improvements.

Digital Marketing & Social Media

• Oversee digital campaigns including SEO, SEM, display advertising, and social media marketing.

• Monitor online performance metrics, engagement rates, and follower growth.

• Collaborate with content and creative teams to maintain dynamic and on-brand online presence.

Tenant & Stakeholder Engagement

• Coordinate with tenants for joint promotions, marketing support, and sales-boosting initiatives.

• Provide guidance on visual merchandising and store-level promotions.

• Prepare monthly marketing updates and reports for internal and external stakeholders.

Budget & Performance Management

• Manage A&P budget effectively, ensuring cost control and maximized ROI.

• Track, report, and analyze performance of marketing activities and recommend optimization strategies.

• Ensure all promotional activities comply with local regulations and company standards.

Requirements:

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or related field.

• Minimum 8–10 years of relevant experience in retail mall marketing, brand management, or A&P functions.

• Strong leadership and team management skills.

• Excellent communication and negotiation skills.

• Creative, strategic thinker with a hands-on approach to execution.

• Familiar with digital marketing trends and media landscape in Malaysia.

• Able to work in a fast-paced, customer-oriented environment with weekend/public holiday availability when required.