Responsibilities:
• • Open and expand new markets in Southeast Asia for clients.
• • Develop and execute Google and Facebook Ads strategies to drive leads, conversions, and retention.
• • Optimize campaigns to exceed KPIs like ROAS, CPA, and conversion rates, tailored for the leisure, entertainment, and gaming sectors in SEA.
• • Analyze campaign performance, providing insights and recommendations.
• • Manage client relationships, acting as the main contact and providing regular updates.
• • Collaborate with creative, analytics, and account management teams for seamless campaign execution.
• • Stay current on industry trends and best practices in SEA performance marketing for leisure, entertainment, and gaming.
• • Recruit, train, manage, and motivate team members as needed.
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